Sunday, April 20, 2008

Observation Partnerships

Often as a business owner, you are so focused on the day to day operation of your business, that you don't have time for some objective brainstorming. Here's a simple solution:

Find a friend that will be honest with you, and that you can be honest with, and develop a simple observational partnership.

Keep an objective eye on each other and agree to be brutally honest with each other.

Take time and do a walk through of each others business, as a customer would, and make note of what can be done to improve the customers experience.

It could be as simple as replacing an old welcome mat, having the person that answers your phone speak slower, perhaps dusting the inventory on the top shelf. I'm sure there is something that you can do to improve and an outside set of eyes could be the first step to improving your image and your marketing.

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