Three things that no amount of advertising can overcome if these are going on:
- A Dirty Store. (Make sure you dust, vacuum, get rid of bad odors, and keep the trash cans empty.)
- Rude Employees. (Why do business with someone that doesn't want to do business with you?)
- Inferior Products. ( I should get what I pay for, and I have reasonable expectations for the $1500 computer, and reasonable expectations for the $2.00 cup of coffee.)
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