Monday, June 1, 2009

The Right Perspective


A word that means point of view. In the world of marketing and advertising, so many people get it wrong.

What happens when you look through a pair of binoculars backwards?

Things look much different than if you looked through them properly.

In business, most business owners look at their business from their own perspective, which is good in certain areas like bookkeeping, inventory management, etc.

But it's backwards when you are focusing your marketing and advertising.

The Right Perspective is through your customers eyes.

What do they need?

What do they want?

How do they feel about you and your business?

Once you answer those questions, you can begin to see yourself the way the rest of the world sees you.

Problem is, too often that's too hard to do on your own, so you need an adviser, someone who will be honest with you and who knows how to be a customer. The money you pay this person for this type of insight can be priceless.

Certain companies, big ones, lost their focus and have struggled. Starbucks, General Motors are a couple that come to mind. Others have kept their focus such as McDonalds. If it can happen to these big boys, it can happen to anyone.

Tell you what. If you are in the Fort Wayne Indiana area, my company, ScLoHo Marketing Solutions can help. If you are outside this area, I have connections around the country that I can recommend. My email is Scott (at) ScLoHo (dot) net. Or click here for our website.

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