Sunday, June 21, 2009

The Simplicity of Advertising

It's easy to make advertising complicated. Analyze data, set percentages, create databases, etc, etc, etc.

But as I work with advertising agencies or business owners, I see a danger in some of their conclusions as they look at the data. They overlook the simplicity of advertising, and they simply overlook many great advertising opportunities that could help them grow.

So here is the simplicity of advertising:

Advertising is like sending out invitations to a party. If you don't invite anyone to do business with you, no one will show up!

Often when business are short of cash, they cut back or eliminate their advertising. Which if you read the above statement, you will understand is more than stupid, it is fatal.

Next time, I'll share with you a simple math formula that you can use to determine the success and expectations of your advertising. Contact me with any comments or questions at

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