Sunday, May 24, 2009

Memorial Day & Marketing

As I write this on Memorial Day weekend, I wanted to share a few do's and don'ts in relationship to your Marketing.

First a few DO's:

Do everything to make your Marketing Memorable.

Do communicate to your staff any and all promotions, specials, etc. that you are offering.

Do reward your loyal customers and loyal employees. They are your best form of marketing.

Do make sure your marketing messages are consistent and not confusing.

A couple DON'Ts:

Don't cheapen holidays like this weekend with some disingenuous sale scheme.

Don't ignore customer complaints.

And one more DO: In the next 24 hours, thank a veteran for your freedom.

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