Over my vacation, as my wife and I were driving through some mountains, I caught up on some reading and was disappointed with some of the advice I read from a marketing guru.
He said that you don't need to brand yourself, instead you should send out an offer for something free.
To this, I respectfully disagree.
The very best form of marketing, is often when a third party, perhaps a customer, tells others about you in the form of a referral without compensation. This is true word of mouth in its purest form.
I have personally benefited from "branding activities" that have resulted in exactly what I mentioned in the previous paragraph.
Later this month, I will be doing public speaking, authoring an article on marketing and advertising, interviewed for a business news success article and it all comes from the work that I have done "branding" myself.
Branding, when done properly creates trust. It builds relationships, it creates credibility. It eliminates the need to discount, or give away stuff.
Now, I said I "respectfully" disagree, because the man who wrote the book I was reading has achieved a level of success doing what he preaches.
But I wonder how much more successful he would be if he followed my advice instead?
Monday, June 8, 2009
I disagree
Posted by ScLoHo (Scott Howard) at Monday, June 08, 2009
Labels: branding
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