Wednesday, July 2, 2008

Planning Ahead

Every once in awhile I come across a business that wants to advertise, for a few weeks or couple of months.

So let me ask you this, how long of a lease did you sign? How about your phone service, how many years is your commitment?

There are certain items and events you can count on, like January 1st is New Years Day, February 14th is Valentines Day, that your plans for the 4th of July don't include a snow blower, and that eventually your body will call it quits and you will die.

Sorry to be sort of morbid, but there are certain things you can plan on to occur in your life, and you might as well plan for them.

What's this have to do with advertising and marketing?

Marketing and advertising are just as important, (sometimes more important), compared to any other part of your business.

So plan ahead, not just for the next couple of weeks, or months, but for the next 12 months to 5 years.

When it comes to negotiating prices for advertising, you'll get a better price and value by planing ahead, you may even protect yourself from price increases.

In the weeks ahead, I'll lay out some questions you should be asking to determine what might work best for you advertising and marketing dolars, but for now, start getting in the mindset to plan ahead.

You can contact me directly at ScLoHo at ScLoHo dot net (Use the symbols, not words) if you want some assistance.

In the meantime, have a safe and happy 4th of July, and put away the snowblower, for a few months.

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