Tuesday, July 15, 2008

What's in a Name?

Most of us were named by our parents. Some of us like our names, others don't seem to care, and folks detest their names. They will disguise it by using a nick name or initials.

Be careful and thoughtful when naming your business.

Things to avoid:

  • Naming your business after your location. If you move or expand to another location, then what?
  • Naming your business after yourself. Sort of limits your options for selling the biz in the future.
  • Using a generic name. Just how many "Quality Cars" are there in the world?
Of course, for everyone of these rules, there is a successful business that breaks these rules.

How about creating a word? Think Google, Microsoft, (even ScLoHo)!

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