What's in a Name?

Most of us were named by our parents. Some of us like our names, others don't seem to care, and folks detest their names. They will disguise it by using a nick name or initials.

Be careful and thoughtful when naming your business.

Things to avoid:

• Naming your business after your location. If you move or expand to another location, then what?
• Naming your business after yourself. Sort of limits your options for selling the biz in the future.
• Using a generic name. Just how many "Quality Cars" are there in the world?

Of course, for everyone of these rules, there is a successful business that breaks these rules.

How about creating a word? Think Google, Microsoft, (even ScLoHo)!