Sunday, July 20, 2008

Turn Around

As we kick off a new week, I have a challenge for you and your advertising guru's.

Last week as I was listening to the radio, watching television, reading the paper, and going about my usual travels, I noticed too many businesses that are doing things the way they did in the 1960's and 1950's.

That was the age of "Build It And They Will Come".

All it took to get attention was a big red sign that said "Now Open".

Or "Grand Opening".

And advertising for some of these companies has remained virtually unchanged.

One of the worst offenses is when a company says something like, "over 30 years in business", in their advertising.

What image does that portray?

Old Fashioned
or Out of Date?

I want you to stop thinking about your business from your perspective, your side of the desk, and Turn Around and look at it from your customers perspective.

If you're not sure how to do this, practice this with a company that you do business with, and ask yourself why you do spend money with them?

Dig deep.

Do this as a consumer too.

Then ask those same questions about your business. You will have created the building blocks for the next step in your businesses survival and growth.

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