Taking the Plunge

Many of the Presidential Candidates running in the 2008 race made the statement, "I'm in it to win it!"

Of course, only one candiate will win when we vote in November.

In your business, are you doing what it takes to win?

Or are you only going at it half way?

Here's another word picture:

When you go to the pool, do you just stick your toe in to test the water?
Do you wade in very slowly with trepidation as the cool water approaches your mid-section, or do you take the plunge?

I sometimes have people ask me, "What's the least expensive way to advertise?"

The question should be, "What's the best way for me to advertise and get a return on my advertising investment?"