Going Solo

There are pros and cons of doing it yourself, of having all the marbles.

By doing it all yourself, you get 100% of the credit.

By doing it all yourself, you have 100% of the liability.

The truth is, you simply cannot do it all by yourself, in the purest sense.

You need one or more (or all),of the following:

• Customers
• Suppliers
  
• Financers
• Employees

But there is one more:

• Advisers

None of us know everything there is to know about everything we should know to be successful in business.

My area of expertise is the advertising side of marketing.

And I am also well versed in other areas of marketing, often by knowing not the answers, but the questions that should be asked.

You can go solo, but please, have a network of advisers that you can lean on for ideas, guidance, and brainstorming.