Tuesday, October 5, 2010

The Simple Side of Selling

This week, I'll share a couple of excerpts from two conversations I had last month.

The first was an impromptu meeting with a gentleman I met last year when I did a presentation on Social Media & Marketing called Join the Conversation.

Besides a few blogs that I update, I am most active on Twitter, followed by LinkedIn and Facebook.

I also use FourSquare, at times, which allows you to check in at various locations and see where your friends have checked in too.

Anyway, I checked in on FourSquare and sent it out on Twitter that I was going to be at one of my local coffee shops for the next couple of hours. After awhile, I hear a voice and it's someone that I haven't seen in nearly a year and he left his office to find me and ask for advice.

He wanted to convince his bosses and co-workers that they need to be on social media sites in order to be ahead of their competitors. He works in the B-2-B world.

To summarize, I showed him what I had done and shared some of his frustrations with trying to get some of my radio station colleagues to jump on the social media train with lack luster results.

The problem with trying to convince someone who doesn't want to do something, to do something is it's just too hard.

And that's okay.

Which brings me to the other conversation I had a few days later on Twitter where someone had been having the same struggle of trying to convince co-workers on the value of social media.

And it hit me, don't worry about it. here's what I wrote:

@allen_ts Some people will get it now, others later, some never. Focus on helping those that want help & show the others your successes.

This really applies to all sales situations.
You can't get everyone to agree with you.
You can't get everyone to buy from you.

Focus on those that want you & that you can help.

It's that simple.

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