It's easy to sell stuff to people who want to buy it.
But it's nearly impossible to sell stuff to people who don't want to buy it.
I've been considering upgrading my phone to a smart phone for awhile. But the price had to be right.
This month my step-daughter told me her fiance was buying her an iPhone for her birthday and he was adding her to his cellphone plan. Her birthday is at the end of July, but the new iPhone was coming out this week.
So Tuesday I visited my usual cellphone store, an authorized Verizon retailer, to check out my options for a new phone for me and what the cost savings where going to be with one less phone on our plan.
It wasn't a good experience. The store was understaffed, and the guy had to call Verizon customer service to get answers. The answers were vague and I decided it was time for me to shop around.
7am Wednesday my phone rings and it's my step-daughter asking for account info because she is in the process of transferring her number to AT &T at that moment. By 8am, the deal was done and I was now in the market for my own smartphone.
Later in the day, I went to an official Verizon Wireless store and found out how to save money, get a Droid and start learning how to use the apps.
The guy that I talked to Tuesday night was incompetent in my eyes. He could have sold me a $200 phone this week, but due to his inability to help me buy, he lost the sale.
The folks that I bought the phone from really didn't have to sell me, they just had to help me buy.
How much better could your life become if you helped buyers buy instead of always trying to sell?