Advertising: The Missing Piece

You can be the best plumber in your town and be broke.

You can be the best baker in your town and be broke.

You can be the best ___________ in your town and be broke.

If...

you do not invite people to spend money with you.

That's the single purpose behind advertising.

You have something of value that you will sell and you need to let your potential customers know about it, so they can give you money in exchange for the goods or service.

Yet, this piece of your business success is often missing, or not planned out.

The options are numerous for where to spend your advertising money. Next week, I'll give you the criteria most businesses should use to determine which will provide the most success and profit.