Saving your Way to Big Bucks?

One of my radio stations picked up a talk show host that has been on the top talk station for over a dozen years. We have been calling on the clients he did testimonial spots for and offering them a chance to stay with him, but on our station.

That's why I was meeting with a potential advertising client yesterday. It's a family run insurance business and they've been doing little piddly stuff for years along with some consistent advertising in other areas.

I noticed that they sponsored a Little League Baseball team. I learned they actually sponsored two teams. Cost them about $1000 a year. Could be good P.R. if they followed through and contacted each and every family that was involved with the teams and offered to do an insurance review for them. It could easily recover the costs and be a good investment instead of just good P.R.

In my meeting, they expressed caution. They have been losing some of their business clients because they have gone under in this economy.

Well, guess what. Nearly EVERYONE has had that happen to them. But the way to combat that is to invite more people to do business with you, not hide until the "bad times blow over".

You can not save your way to earning big bucks. Instead of cutting your advertising and marketing efforts, dig deeper.

Follow up, Follow through.

Stop wasting the leads you have and soon you'll discover the real path to big bucks is to pursue it with an honest passion to help your potential customers.