Tuesday, November 3, 2009

Crunch Time

In my city we have tons of shopping centers ranging from strip malls to an "Open-Air" Mall, to the old standby, THE MALL.

A few weeks ago, I took a walk through our MALL and counted 21 empty store fronts. Mall management likes to boast that there are over 150 stores in THE MALL, but not right now. However, I'm willing to bet that by December 11th, every one of those empty spaces will be filled.

This is crunch time for THE MALL.

And despite the lagging economy, on the weekends, THE MALL has had a pretty full parking lot, at least on the weekends this year. What was missing was not shoppers, but shops for them to spend their money in.

Right now, there are people who are looking for ways to spend their money. My question for you, are you reaching out to them, letting them know you are here to help them buy with you?

Despite the rise of Social Media including Facebook and Twitter, many of the traditional advertising vehicles still work.

Television viewing is up, as people are staying home more looking for entertainment.

Radio listening is up as people want to hear their favorite music or take part in the news of the day.

Billboards. Still a viable advertising medium depending on what you are needing to promote.

So, is this crunch time for you too? Than do something about it and spend a little in advertising to get a lot in sales.

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