Tuesday, November 24, 2009

Basics: The Message

Last week I touched on the frequency of which a person sees or hears your advertising message.

Today, let's talk about the message.

The message needs to convey who you are, what you are about, why someone should do business with you.

It doesn't matter if you are selling bananas, mortgages, dental care or a getaway weekend, it's all the same.

Some old school copywriters and producers think you have to yell and scream and create excitement. If that's the experience a customer will have when they visit you or do business with you, then fine, however....

Most businesses do not operate in that world of hype.

I have found the most successful businesses I've worked with, don't need the hype and hustle in their advertising. They simply needed to present who they were and why you should do business with them in a straight forward, sometimes fun, but honest and trustworthy manner.

That's the message.

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