Tuesday, September 13, 2011

Old Fashioned & New Tech

When I first entered the media world I was a 16 year old high school student who was paid to babysit a radio transmitter and take meter readings every two hours.

The Federal Communications Commission required a properly licensed individual to be on site at all times when a radio station was on the air.

This was 1976.

35 years later, due to a combination of rule changes working hand in hand with tech changes, this type of job no longer exists.

Radio stations still exist, however.

The best ones still use human beings talking and sharing local events and information, just like they have for decades.

Now, think about your business.

What are the old fashioned elements that will be required to keep you successful for decades into the future, even with new tech popping up every few years?

The words of Scott Howard aka ScLoHo

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