Not Clear on The Concept...

Before I tear into the marketing folks at Ruby Tuesday, I'll show you what I received in my email yesterday:


You can click on the pic to make it bigger, if you need to.

1st off: Thumbs up to Ruby Tuesday for the clickable links that surround the coupon. They all worked seamlessly.

Next: Read the legal mumbo jumbo.

Why is this offer not available in Hawaii, Manhattan or Airports?
and Why is a Credit Card Payment required to redeem?

But what really got me going was the whole Screen Shot This Coupon On Your Mobile Device And Use All Month Long concept.

Do they mean take a picture with my phone and then show it to my server?

Because there is a much better way to incorporate mobile couponing.

You can use QR codes that I scan and then you can track my visits and the details.

You can use LBS, (Location Based Services) to check in and see if I take advantage of the 15% offer.

You can do so much more, Ruby Tuesday.

(In the name of research, I'm going to have to try this and see what happens when I visit.)


The words of Scott Howard aka ScLoHo