Tuesday, June 14, 2011

Too Easy or Too Lazy?

Or just afraid?

This is about sales.

On May 12th I received the following email:

Hello Mr. Howard,

My name is Name ReMoved, and I’m with the Name Removed Ham Company of Ft. Wayne. I was writing because I realize that there are times during the year, where you may need to order lunches. If that’s the case, would it be okay for us to email over some information regarding our program?

We have a wonderful catering program with boxed lunches, buffets, platters and more. Our ham is our classic sandwich option, but we also have a variety of other great sandwiches, including turkey, roast beef, chicken salad, vegetarian options as well as some amazing specialty sandwiches. Chips or Deli-Sides come with every meal, and we also have amazing dessert choices as well.

We can deliver it right to your door, and always provide complimentary set up. We’d love the opportunity to work with you, if we can.

Have a great weekend, and please let me know if I can be of any assistance. Oh, and please keep us in mind for those end of year Gift ideas.

A month has passed.

I have not contacted him, he did leave me his email, phone number, cell number and fax number.

I have never met him and I doubt that I will.

If his only method of reaching out to me to get me to do business with him is one long email, we both loose.

Because as I re-read his email, the food sounds good, but the only reason I read it more than once is because I knew that this would make a good lesson for all of us.

And that Lesson?

Follow up.

Make a phone call.

Send another email.

Contact them on Social Media.

Do what it takes to get a yes or no.

It's too easy to hide behind an email campaign, if you were to call this one, which it really isn't, since it is just one email and nothing else.

Or is it just being lazy?

Don't let fear hold you back, and don't be lazy and only do the easy stuff.

1 comment:

  1. Seems like the author missed the most important part: follow-through. Besides not leaving contact info, he or she figured that sales would just drop into their lap. Sales does not work that way. Rarely is it that easy. You have to build relationships and that takes time.