Media Merge

Recently I made a prediction for Smart Marketers in 2010.

Let's start with...

The Question
What is your prediction for how brand marketers will create and distribute their own content in 2010?

It was asked by Joe Pulizzi and my answer appears on page 34 of the resulting publication which you can view here:

ScLoHo (Scott Howard)
Smart Marketers will be the ones who understand and use Twitter and Facebook with hyperlinks to pull potential clients to their websites and blogs.

Smart Marketers will understand the power of real conversations via Twitter and Facebook and use these as communication tools, not just P. R. machines.

Smart Marketers will insist that their Marketing Messages are using Social Media, Traditional websites, and Traditional Media in a cross-platform culture that includes everything from SmartPhones to HDTV screens.