Tuesday, January 19, 2010

Big Picture, Little Details

Last week, I met with a client and shared with her my area of expertise.

It sounds simple: Big Picture, Little Details.

I've discovered over the years that there are lot's of guru's and experts who are totally sold on what they are good at and they will try and sell you on their expertise.

On one hand, I'm glad they are passionate about what they are good at, it should help them in their quest to be the best.

But I've been told that my approach is more insightful, less sales oriented and more customer oriented. That's on purpose.

I like to examine two parts of your marketing:

1. You
2. Your customer

And the key is to find or create the bridge between #1 & #2.

That Bridge is a relationship. A Human Relationship, which leads to a Business Relationship.

You need to be honest about You. You need to know your limitations and also the areas in which you shine.

You also need to know what drives your customers, and potential customers to spend money with you.

Too often I've seen a lack of understanding of this second part, which is what keeps a business from flourishing. And yes, sometimes a business has difficulty with the first part and they don't know who they are yet.

But these are all considerations that you need to factor in before decide what advertising option you should spend money on. It's the Big Picture.

One day, I'll go into some of the Little Details. In the meantime, if you are in the Fort Wayne, Indiana area, and need help, contact me at Scott@ScLoHo.net

1 comment:

  1. Surprisingly! But it is the truth. We actually sometimes at all do not think of how advertising can advance business, sometimes on the contrary brake its development...