Friday, August 28, 2009

Picking your Advertising Medium

One more re-posting and then next week I'll have something fresh.

I originally wrote this last summer, but in case you missed it, or forgot about it, or simply ignored it, read it now.

And if you answer no to the first question, Don't Follow this Advice!!!

Are you your ideal customer?

Then look at your own media habits.

Start with your morning routine.

Did you wake up to the radio?

Watch television before you left the house?

See any Billboards that caught your attention?

Listen to the radio on your way to work?

Read the paper?

Check any websites?


If you are your ideal customer, then consider advertising using the media that you use in real life.

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