Sunday, July 12, 2009

The Problem and the Solutions Re: Your OnLine Presence

A few years ago, the radio station that I was managing used an outside vendor that rewarded people to go from our radio station website, to a clients website. It was a great concept, but there is an even bigger problem:

Besides the internet itself, how do we get people to visit us online?

It could be your blog, your website, your forum, your picture or video site, anyplace on the web...

Here's a few options.

Include your web address in EVERY piece of printed material:

  • Business Cards
  • Letterhead
  • Brochures
  • Signage
  • Uniforms
  • Promotional Products (pens, coffee mugs, etc.)
Basically the way you used to promote your phone number or street address, do the same with your internet address.

Also, make it easy to read and memorize.
Use Capital Letters within the web name.

For example, instead of:

Now your site name is memorable instead of a random string of letters.

And do not include the "www" in front of your web address. It isn't necessary anymore.

You can also use traditional media such as radio, tv, billboards, direct mail, newspapers to reach the masses, but before you do, be sure your site is worthy of visiting.

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