Focus your Target

No matter what form of advertising or marketing you use, you cannot reach everyone that you can help with your product or service.

So target your message to the ones that are most likely to respond AND the ones you most likely want to do business with.

Forget about the others for now. I know it is tempting to be the biggest and the best, but most likely you can either be the biggest OR the best.

And being the best in a niche will be much more successful in the long run.