Monday, August 4, 2008

Alternatives and Basics

Nearly every type of advertising that you can imagine, can work.

If you remember that it is a human being that you want to respond to your advertising efforts and that their are multiple ways to reach that person and get her or him to respond, then you have the foundation for success.

Here's a few unconventional or Alternative methods that you may (or may not) have seen over the last few years:

  • Bathroom Ads placed above the Urinal. I don't know if there is something simular in the women's room, but when you are standing there, you are a captive audience.
  • Napkin and Placemat Advertising. The placemat advertising has been around for decades. Subway decided to promote their nutritional menu on their napkins several years ago. I'm surprised that I haven't seen more of this.
  • Vehicle Signage. If your company has company vehicles, this is an easy way to get the word out while getting work done. Make sure you have easy to read contact information included.

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