How Many Rights Are There?

I used to believe the formula:

RIGHT MESSAGE X THE RIGHT NUMBER OF TIMES PRESENTED TO THE RIGHT PEOPLE = RESULTS.

Well that's one too many RIGHTS.

Here's a better formula: RIGHT MESSAGE X RIGHT NUMBER OF TIMES = RESULTS.

Too much emphasis is placed on the right people and very little is placed on crafting the right message.

You can yell and scream to the people who are the right demographic and all it will do is annoy and cause tune out.

However the right message can produce action. More to come.