Tuesday, July 12, 2011

1st Things 1st

In my previous life as a radio advertising sales person, it was common for my co-workers to sell advertising schedules.

An advertising schedule is simply a certain number of ads in a specific time frame and a specific medium for a specific price.

Businesses owners would negotiate on these items and contracts would be signed and that is the way most advertising is bought and sold.

This is stupid, wrong and a waste of money.

But it is common practice.

Let's make sure you do things in the right order.

You want to make money by selling your product or service. Your Stuff.

You need to get the word out about your stuff you want to sell.

Instead of blindly buying advertising, or creating a website, a Facebook page, or even attending a networking event, you need a strategy and a map.

If you were sitting where I am right now in Fort Wayne Indiana, and decided to go to Nebraska, where my step-daughter lives, you would probably prepare for the trip.

If I was driving, I would need to look at a map or ask my step-daughter for directions on how to get there.

I would also make sure I had my car checked out so I could make the trip safely, and have enough money to pay for it.

Most business owners put more thought and planning into their vacation than they do their marketing.

Before you spend money on advertising, marketing, or your vacation, do some planning and research.

Talk to an expert, a professional, someone who has the knowledge to get you where you want to go.

That's what I do with my team at Cirrus ABS. Drop me a note: SHoward@CirrusABS.com for help.

The words of Scott Howard aka ScLoHo

1 comment:

  1. So true Scott, "Most business owners put more thought and planning into their vacation than they do their marketing."