Tuesday, February 22, 2011

Don't Ignore the Elephant

There's an expression about "Ignoring the Elephant in the Room", that refers to ignoring the obvious.

Borders filled Chapter 11 last week.

Less than 24 hours later, they used the power of their email data base to address the issue with this email:

Nice job of addressing the elephant.

Don't hide from bad news, address it front and center, Be A Leader in bad times as well as good.

There is just one other element they could have done and let us know which stores are closing.

The Wall Street Journal did provide a search-able list online. Borders let you find out if you found the right link and clicked, a pdf file would appear which you could search to see if your favorite store was going away.

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