First off, Happy Veterans Day.
My Dad served in the Navy, all my Uncles served in the military, I have friends and co-workers who have served and we owe them our gratitude daily.
I was listening to a news story on my way to the office about how today's school children are being taught the reason for Veterans Day. Somehow I have my doubts that they are being taught the true history.
Most of the schools have a two hour school delay due to fog.
The largest school system in my area, Fort Wayne Community Schools, are closed today.
My father instilled in me a respect for the military and those who served locally such as police and fire personal. We would attend the parades, stand up, remove our hats, and do the right thing.
Today, like many other holidays, merchants have commercialized the day, the week, the weekend with "Red, White & Blue Blowout Sales."
This is simply wrong.
You do this, and I will remember to avoid doing business with you.
"But my competitors are doing it, and they'll get all my customers unless I jump in the fray".
Is that the best marketing plan you can come up with?
Here's a better and more honorable way to handle your marketing on days like today.
Don't offer a one day sale.
Don't offer a free meal.
Take away all the gimmicks and make a genuine offer.
For example, make it company policy to give free beverages to all service personal.
Everyday, every night, year round.
Come up with a way to thank our vets that they will appreciate, something that you can honor year-round to honor those that serve our country and our people.
If you want to kick it off on Veterans Day, that's fine. If you want to remind us of this offer on Memorial Day and the 4th of July you can do that too. But make it standard policy, not a sales gimmick.