Media Numbers vs Your Numbers

Last week it was announced that Facebook now has 500 million members.

That's a helluva lot of people.

The radio stations I work for have over 142,000 listeners every week according to the last report we received from Arbiton.

That's a helluva lot of people.

Every week there are over 400 visits to one of my blogs.

That's a helluva lot of people.

But these numbers don't really matter.

I have a choice of watching between 50 and 150 different TV Channels in my home.

I have over 500 Linked-In connections.

I have 550 Facebook Friends and 1017 Followers on Twitter.

That's a helluva lot of people.

But these numbers don't really matter.

What does matter?

Your numbers.

If you are running a business, and you need to, or want to grow, do you know how many more customers you can handle before you have to make some changes, like hire staff, extend hours, etc?

Do you know how to grow by 10% without gaining a single new customer? (Upsell).

Do you know what it takes to retain more customers and recruit them as your ambassadors who will tell others about you which in turn creates more business and growth?

Please don't be hoodwinked by the marketing gurus, advertising salespeople, or social media pundits into spending your money based on their numbers.

Invest in your business marketing based on your numbers.

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