How to Get Better Results from Your Advertising (Part 2)

Last week, the answer was Focus.

This week the answer is Emotion.

Too often advertising fails to tap into peoples emotions.

But its not "Peoples Emotions".

Make it singular.

Your advertising message should be targeted to One Person.

If your commercial is using a language style that is not the style you use in a one-on-one conversation, you are probably not tapping into anyone's emotions.

People are individuals.
Talk to them as individuals.
No, make that, talk to them as an individual.

And use real language. Not commercial-ease.

Paint a picture with your words. Focus on the needs and desires of your customer, not yours as a business owner.

For example, they don't care that you've been in business 13 years. They do care that you have helped hundreds of people over the years that have the same problem that needs fixing.

It's the W.I.I.F.M. theory.

What's In It For Me.

And it's more than a theory, it's how we relate emotionally, and it's how to get better results from your advertising messages.