- Radio Stations (both AM & FM).
- Television Stations (both broadcast & cable)
- Direct Mail
- Website advertising
- Email advertising
- Business Cards
- Building Signage
- Grocery store coupon on back of receipt
- Restaurant Placemat
- Van and Truck Signage
- Bathroom signage
- Phone Book
- Local Magazine
How many people are going to see your Yellow Page Ad vs. see your TV commercial vs. see your business card?
Here's a real life example:
$5000 a month will buy a 3/4 page Yellow Page ad that is seen only when someone is looking for it. $5000 a month will buy you a weekly 1/4 page newspaper ad. $5000 a month can buy you 200 radio ads reaching over 100,000 people a week in my town.
You see it's not just the cost of advertising, its also what you get for your money. Sure it costs more to run an ad campaign on mass media, but add up all the little things that don't get repeated exposure and you can spend just as much money with much smaller return on your investment.