Sunday, October 19, 2008

It's Not a Crisis

On my way to the Firefly Coffee shop this morning, I heard a news story, that said during the month of September 2008, Senator Barrack Obama raised a record amount of money in contributions for his Presidential campaign. This money came from individuals, out of their own pockets, because they wanted to give to something they believed in.

Over the past 2 months, (mid-August to mid-October), we have had nothing but bad news about our economy. Chicken Little (and Chicken Big), have been squawking that the sky is falling, and that we are all victims of Wall Street greed, Capitalism, and a lack of government control and oversight.

To which I encourage you to remember the so called serenity prayer, "God grant me the serenity to accept the things I cannot change; courage to change the things I can; and wisdom to know the difference."

No matter what faith you have, there is a universal wisdom in this saying.

Most of the major companies are making adjustments in their operations, (without government handouts, bailouts, or any extra emergency assistance). Some will adapt and survive and emerge as leaders in their field when times improve. A larger percentage may grind to a halt and collapse, leading to more gloom and doom news.

But the people within those companies will continue to live and find new ways to earn a living. Some will take the common path of flipping burgers, or become a greeter at Walmart. But then there are the others that will take the path of independence, start their own companies, based on their experiences and talents and the needs and desires of those around us.

I have seen this repeatedly, Man gets laid off from big employer, starts his own family company, it grows and he hires additional help, it grows more and more and one day he tells me that he is happier and healthier, (mentally, physically, and spiritually), and he has created a source of income for himself, his family, his employees and the cycle continues.

I say this is not a crisis simply because the opportunities are there. I understand that there are many, many individuals that are facing crisis situations brought on by the current economic conditions. It is not my intent to dismiss those individuals, but to help you to understand that there is a rainbow in the midst of this thunderstorm, and believe in yourself, your people and refer again to the wisdom of the serenity prayer.

More on how to market and advertise in the days and weeks ahead.

P.S. After I wrote this, I found this from Seth Godin (click here).

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