Tuesday, December 9, 2008

It's as Simple as your A B C's

Do you know the alphabet?
All 26 letters?
I bet you know them in a certain order too.
How quickly can you spot the missing letter:


Did you need a paper and pencil? Did you sing a little tune to find the missing letter?

Let's try it again:

This time I added a letter and I bet you found it within seconds.

Now, I want you to go beyond this exercise and look at the "why's".

Sometime in your life, you learned your ABC's and could sing them to a particular tune. But in order to learn, you had that drilled into your young little head repeatedly. How often as an adult are you asked to sing your ABC's? Not very often unless you are around young kids.

It is the power of repetition, enhanced with an easy to remember tune, and a fun experience that helped you to learn your letters.

This same principle of repetition, enhanced with other positive emotional stimulants should be used in the branding of your business.

By the way, can you name two other songs that use the same tune as the alphabet song?

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