Invitations to the party

Imagine planning a Thanksgiving party with all the fixings, I mean you have Turkey, Ham, Mashed Potatoes, Sweet Potatoes, Baked Potatoes, Yellow Corn, Creamed Corn, Green Bean Casserole; you get the picture. All the preparations are done to the utmost detail,and you are all set to serve the feast at the appointed hour.

But there is something missing. People. No family around the table, no friends gathered to give their "ooohs" and "aaaahs", because you forgot to do something. You forgot to invite anyone!

You would never do something so ridiculous would you! Or would you?

Too many times, I have witnessed business owners do all the preparation for their new store or business, making sure everything is in order down to the last detail except that they never budgeted and planned for their advertising. Advertising is like sending out the invitations to your party!